Q: What is most important to notice in your SS17 collection?
A: The light! We began mapping out the colours of the sea; the deep blues, the greens, the reflections of light through the water, and then we continued to do the same with the beach: The colours of the sand, the soft pinks of sunsets and corals. With this, we actually made the entire colour palette of the season. From inspirational idea, to colour palette, to the unmissable items, it is often the way we work.